Architectural design project + set up: Piero Lissoni.

After the preview presentation in its construction site with a three-dimensional visual installation on the occasion of the FuoriSalone, the new Porro showroom in via Visconti di Modrone 29 officially opens its doors on 6 October in Milan, confirming its ever-changing interior concept.

“Porro is a company that has always tried to overcome its limits by moving, each time, with a different creative spectrum. After almost twenty years in via Durini, once again we have changed the rule, deciding to move to a completely unexpected place, very visible and with a particularly special architecture". Piero Lissoni, Art Director Porro

“This year Porro changes house and arrives between via Visconti di Modrone and via Ronchetti, in a very special space, netsled between a busy street and a secret street in Milan. It is a space that has double height, multiple levels and gives us the possibility of making an architectural story, interpreting our systems as real architecture. A true full immersion in Porro design, but also a meeting point with architects to develop new tailor-made projects together." Maria Porro, head of marketing and communication Porro.

A building with a dual soul, with its six high-visibility windows framed by steel-clad columns on the central Via Visconti di Modrone and the large industrial windows at the back framing the pedestrian Via Ronchetti, with hidden glimpses of old Milan, the new showroom in fact offers a multi-level interior full of design possibilities all to be explored: new challenges for Porro's sartorial ability to furnish custom spaces with artisanal precision, declining its architectural soul in unprecedented installations.

Piero Lissoni's architectural project transforms the new showroom into a pure and linear white box, a conceptual place where things happen and whose six windows become like monitors over the city. The space is spread over two floors with a mezzanine on the first floor. The stairwell becomes the centerpiece of the space: a parallelepiped whose walls are covered with full-height mirror with a backlit opaline back. The suspended white sheet metal staircase is like an origami ribbon. On the second floor, the white expanded metal parapet defining the limits of the mezzanine maintains transparency by making the spaces dialogue.

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