The new Porro Milano showroom officially opened its doors in via Visconti di Modrone 29, confirming its ever-changing interior concept. A building with a dual soul, with its six high-visibility windows framed by steel-clad columns on the central Via Visconti di Modrone and the large industrial windows at the back framing the pedestrian Via Ronchetti, with hidden glimpses of old Milan, the new showroom offers a multi-level interior full of design possibilities all to be explored: new challenges for Porro's sartorial ability to furnish custom spaces with artisanal precision, declining its architectural soul in unprecedented installations.
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Piero Lissoni's architectural project transforms the new showroom into a pure and linear white box. The space is spread over two floors with a mezzanine on the first floor and the stairwell becomes the centerpiece of the space: a parallelepiped whose walls are covered with full-height mirror with a backlit opaline back. The suspended white sheet metal staircase is like an origami ribbon. On the second floor, the white expanded metal parapet defining the limits of the mezzanine maintains transparency by making the spaces dialogue. A conceptual place, a theater house where architecture, design, art and theatre coexist, thanks to special objects full of emotional meanings, in harmony with the Porro design and reflecting the company's philosophy: the concept of research and the purity of form.
In collaboration with:
Antonia Jannone, Archivio Alessandro Mendini, Corraini Edizioni, Francesco Ballestrazzi, Michela Cattai, Matteo di Ciommo, Flos, Gorlan, SlowCostume, Skirà.
